LoadedCash.com: Locked, Loaded for Success

January 4th, 2012

Genius is often described as the ability to see what other’s miss, and more importantly, act on it. And it could be said that a stroke of that sweet stuff was what helped launch Torontobased LoadedCash into adult industry prominence.

The company’s ability to see a natural connection between webcams and dating helped to spawn a mini-dynasty that has grown into one of the industry’s most impressive affiliate programs, coupled with a network catering to the ever-so-popular dating site phenomena.

In 2004, company honcho AJ Durden and partner Steve Sonic — the original front-line force — jumped on the symbiotic merge of cams and the hunger for real world dating, hitting the marketplace with early products including AdultActionCam.com.

“We were among the first to merge the two together successfully. It was also a way to integrate cams and user video content onto dating sites. Again, we saw a hole in the market and filled the need,” Durden says.

A key to the company’s early success was its unique ability to master email “deliverability.” LoadedCash says its system pioneered the technique with advanced technology that allowed it to qualify traffic and adjust sending for peak performance.

The result and the benefit to users was that email could be delivered for various traffic sources resulting in increased conversions.

‘We ate RFCs [email transfer protocols] and mail headers for breakfast. Seriously, we did a bit of that, but also through trial and error. We used and abused third-party hardware and software solutions and eventually brought it in-house to make it one of our core-competencies,” Durden says.

Another milestone was how the company assisted its network of affiliates in capitalizing on social media traffic by identifying a particular channel and then researching and mastering that channel themselves. Durden notes that capitalizing on any channel comes down to understanding the customer and their motivation and then fulfilling that need.

Although LoadedCash is well known for its affiliate program with an immediately recognizable brand name, the company started the program as a means of providing traffic to dating products. But the company honchos make it clear that its affiliate roots are being bolstered while at the same time it’s aggressively determined to continue as a major player in the dating marketplace where it was born.

‘Our strength is definitely in affiliate marketing, but we also have a strong focus on our dating products as well. Unlike other affiliate programs that try to generate webmaster activity with shallow offers, we consistently improve our dating products that result in sustainable products that convert and retain,” Durden says.

A small, lean and mean firm, with many employees still on board since its inception, LoadedCash nevertheless says its big enough to be a serious competitor in the adult and casual dating space, but likes the fact that it’s svelte enough to respond quickly to market changes.

Durden says, “We’ve recently launched SweetDiscreet.com, an innovative new site that caters to the married dating market. Also, iHookup.com, a casual dating product was launched at the beginning of this year. We’re continuing to improve upon all our brands, and with both new products, we’re already seeing high conversion rates.”

What’s particularly exciting is the company’s foray into the mobile space with its first mobile version of XXXBlackbook.com in 2009. Since then the company has updated all of its products to run on mobile devices.

Add what LoadedCash considers one of the best affiliate marketing tools in the industry today — “Traffic Optimizer,” that was launched last July — and the company has its “guns’” loaded to take on all comers.

Durden maintains that the optimization engine employed in Traffic Optimizer is unique because it determines the best path for converting an affiliate’s specific traffic. By using proven algorithms, the system is able to make decisions based on statistical significance and improve an affiliate’s bottom line over time.

The company said that most affiliates experience an average unique-to-registration rate lift of 25 percent, but based on the algorithms and the confidence of statistical significance, its new tool allows affiliates and their reps to tweak a campaign to its full potential.

But being technically adept and seizing upon opportunity didn’t come without growing pains. Durden maintains that LoadedCash knows what it takes to build a successful company in what’s become an extremely competitive and shrinking market.

He’s quick to point out that his success was built on honest and comprehensive affiliate platform. “Some webmasters are confused over is the dramatic difference in payout offers from affiliate programs competing with the similar product offerings. Programs that advertise high payouts seduce a lot of webmasters, but they’re not aware of the ‘fine print’ that is often not posted with these offers. Work with honest programs with strong support and you’ll make more money on a quality product and affiliate program than on a program that needs to trick people into sending traffic by promising payouts that are too good to be true,” he says.

Durden adds, “The old adage applies here, ‘if something sounds too good to be true, it probably is.’”

What sounds particularly good for LoadedCash is its plans for the future. Right now its substantial causal dating site portfolio includes iHookup.com, Sweet-Discreet.com, Adult Dating: XXXBlackBook.com, SexPlay-Cam.com and gay dating site GCruise.com. And there are plans for more.

But it’s not resting on its laurels. The company says it’s pushing “big time” into the areas of white label sites and serious promotions that are going to inspire webmasters to try its new products. Durden says webmasters will “earn some serious coin.” “We’ve already said too much about this… but stay tuned,” he advises.

And it’s not enough to compete, the company wants to dominate the casual dating arena with a host of new products and technologies that Durden claims will give affiliates the opportunity to earn like never before — and make the competition nervous.

“Don’t stand in our way,” Durden says. “You will be crushed.”

Source: Xbiz

Private, Pure Play Media to Release 4 Feature Films in January

January 4th, 2012

VAN NUYS, Calif. — Private Media and Magik View Entertainment are releasing four feature films under Private’s Gold label in January.

Distributed by Pure Play Media, the titles include “La Femme Fucktale” (Jan. 5), “The Nightmare of…”(Jan. 12), “The Bachelorette Bang” (Jan. 19) and “Serial Fucker” (Jan. 26).

Each film was directed by Ettore Buchi, winner of the 2011 Venus Awards’ Best International Director.

“La Femme Fucktale” follows the sexploits of four modern-day, perverted pirates and stars Black Angelika, Aletta Ocean, Honey Demon, Abbie Cat and Abelia.

“The Nightmare of…” presents five vixens out to fulfill men’s deepest, darkest fantasies starring Kristine Crystalis, Black Angelika, Mela, Roxy Taggart and Angelica Heart.

“The Bachelorette Bang” is a tale of fleeting sexual freedom starring Aleska Diamond, Abbie Cat, Mandy Dee, Roxy Taggart and Silvie Deluxe.

Rounding out the month is “Serial Fucker,” that Private said takes obsession to the next level as the stars are plagued by uncontrollable urges. The cast includes Laura Crystal, Colette, Honey Demon, Mela and Abelia.

“The production values for these new Private releases are absolute outstanding,” said Bill Rix, national sales manager for Pure Play Media.

He added, “Considering that adult consumers now demand the utmost in quality, retailers continually seek out studios which live up to those expectations. With these exemplary titles, Private and Magik View have done just that. Their cooperative partnership has led to an amazing selection of distinctively exceptional films.”

For wholesale information contact brix@pureplaymedia.com, sales@pureplaymedia.com, or call (818) 989-1570, Ext. 233.
Source: Xbiz

Private Media Group Enters Softcore Market

November 14th, 2011

BARCELONA — Private Media Group announced today the launch of softcore membership website Glamazones.com.

Private said the aim of the site is to target softcore adult consumers and affiliates and to begin increasing its network of online membership sites that include the company’s flagship membership site Private.com, and vintage magazine membership site PrivateClassics.com.

The new website is based around Private’s photographers who have travelled around the South American countryside, discovering real, amateur talent from regional villages and persuaded them to pose for nude photographs and video clips.

Glamazones launches with 150 photo sets and 50 video clips, with one daily photo update and two weekly video updates

The website offers different membership options and is integrated into Private’s NATS-based affiliate site PrivateCash with 50-60 percent payouts.

Yorgos Biris, online marketing director said, “Traditionally Private is seen as a hardcore company. By creating a softcore erotic website that matches Private’s premium quality content and brand values, we aim to tap into the lucrative softcore market with Glamazones. By offering softcore, glamour, nude, solo niche content, our affiliates can now choose from a wider range of content for their promotions.”

Affiliates interested in the new offering can contact yorgos.biris@private.com for more information.

Source: Xbiz

My Phone Site Adds New Affiliate Features

November 14th, 2011

KNOXVILLE, Tenn. — MyPhoneSite.com is offering affiliates the ability to create their own websites as a type of subdomain to bring more business.

Affiliates can create as many of these sites as they want, the company said, adding that the web generator program makes it easy for affiliates to use the My Phone Site system to populate their site with performers via search criteria, including most received calls and genres, like MILF, dominatrix or t-girls.

Recently, MPS gave performers the ability to offer a percentage of their earnings to affiliates as an incentive for affiliates to drive more traffic to their page and generate higher sales. Currently, the network has accrued more than 200 affiliates.

“We’re really happy with what we can offer the performers and affiliates, and hope that more large companies will come on board and take advantage of our site and what we offer,” owner Gary Hickman said.

Source: Xbiz

Lightspeed Media Goes After Hackers

November 14th, 2011

MADISON, Ill. — Lightspeed Media Corp., which runs LightspeedCash and about 30 websites, filed a petition for discovery last week against scores of ISPs it claims knows the identities of those who obtained passwords then used them to break into its websites.

The John Doe hackers obtained Lightspeed’s customers’ passwords and were allowed access to the same content as paying members, according to the discovery motion made at St. Clair County Circuit Court.

“They could even download Petitioner’s private content and disseminate that information to other unauthorized individuals,” the motion said.

ISPs named in the suit include AT&T Internet Services, Bradley University, Cebridge Connections, Verizon Wireless, Clearwater US, Comcast Cable Holdings, Fairpoint Communications, Eastern Illinois University, Frontier Communications of America, Hargray Communications Group, Hostforweb, Hosting Services, Mediacom Communications, MKE Bridged Circuits, Northern Illinois University, Northwestern University, Paetec — Starnet Division, Psinet, RCN Corp., Sanctuary Host, Sentral Assemblies and Components, University of Illinois at Chicago, Verizon Online, Wayport and Wideopenwest Illinois.
Source: Xbiz.com

Sculpture of Sienna Sinclaire’s Vagina Now Available

November 14th, 2011

VENICE, Calif. — A sculpture of Sienna Sinclaire’s vagina is now available on her glamour website with a discount for members.

“I’ve seen it in pictures and imagined what it would be like to have for my own,” show host and reviewer Paulie K said. “Looking at that sculpture makes me want to get a day job. A man would remodel his entire living room around that beautiful piece, maybe his entire house.”

Click here to view the sculpture. To learn more about Sienna’s Naughty Tours and her upcoming book, “The Naughty Girl’s Guide to Los Angeles,” click here.

“I love looking for new ways to please fans and to push sexuality as an art,” Sinclaire said. “This was something different for me and I think it came out really cool. I know someone is going to be very happy to have this in his or her home.”
Source: Xbiz.com

Web Experts Investing $100 Million to Beef Up the Internet

November 14th, 2011

SANTA CLARA, Calif. — Two early Google investors are predicting an explosion of Internet transactions in an online world 100 times faster than today’s and are investing $100 million of their own money to beef up the network against possible catastrophes.

According to reports, Andy Bechtolsheim, one of the founders of Sun Microsystems, and David Cheriton, a computer science professor at Stanford University, and founder of Arista Networks — both who were among the first to invest in Google – said the Internet could be facing a disastrous traffic jam and their company is working on a data-routing switch that can fix problems without shutting down the network.

The pair cited the partial failure of Amazon Web Services’ cloud-computing platform earlier this year that brought down some Internet operations, including the Quora and Reddit websites as a warning sign.

Another concern about the future Internet’s reliability centers on its vulnerability. More transactions could also mean more system attacks.

Reports said that the common 1-gigabit-per-second connection for servers is quickly evolving into 10-gigabit connections, thanks to improvements in chip design and software. Even faster speeds are already in use for specialty functions, and a standard for a terabit-per-second connection, 1,000 gigabits, is expected in about seven years.

The net architects’ Santa Clara-based Arista Networks is building a system that’s designed to run on inexpensive chips — a major departure from the way networking has previously been designed.

“We think of the Internet as always there,” Cheriton told the New York Times. “Just because we’ve become dependent on it, that doesn’t mean it’s true.”

Bechtolsheim said that the Internet is so complex that it’s impossible to design the global network without dangerous bugs that could shut down commerce and allowing attacks by foreign powers.

But he noted that because of the improved chips that are now used in computers, phones and cable television boxes, “we could build a network that is a lot more software-enabled, something that is a lot easier to defend and modify.”
Source: Xbiz.com

Bree Olson Says She’s Done With Porn

October 11th, 2011

LOS ANGELES — Adult star Bree Olson tells TMZ she is not doing porn any more and is focused on becoming a mainstream actress.

Olson said she has not done porn in more than a year, but has been taking acting classes with plans to enroll in more courses in New York, where she was interviewed on the street.

The former Charlie Sheen “Goddess” who appeared in Playboy in August was the 2008 XBIZ New Starlet of the Year and also a former exclusive performer for Adam & Eve.

Source: http://www.xbiz.com/news/139488

STAR WARS XXX: A PORN PARODY

August 14th, 2011

Award-winning director Axel Braun and Vivid Entertainment are proud to present the first glimpse into the most anticipated adult movie of the year: STAR WARS XXX: A PORN PARODY. May the farce be with you!

Available on DVD September 2011

http://youtu.be/QiKPjPLPLh4

Time Warner Cable Says Porn Sales in Decline

July 31st, 2011

LOS ANGELES — Time Warner Cable reported this week that its video-on-demand business dropped significantly in the last quarter, attributing much of the slide to the declining sales of adult programming.

CEO Glenn Britt said customers have been getting their porn on the Web for free, according to published reports.

“One of the things going on with VOD is that there’s been fairly steady trends over some time period now for adult to go down, largely because there’s that kind of material available on the Internet for free,” Britt said. “And that’s pretty high margin. That’s been not just this quarter, but going on for some time period.”

Time Warner CFO Rob Marcus said that adult content is responsible for about a third of the drop in VOD sales, citing the lack of big pay-per-view events such as boxing matches as another factor. The company’s total number of video subscribers also decreased during the last quarter, according to reports.
Source: xbiz